Daks

Daks
Client: Daks Simpson
Location: Old Bond Street, London
Project Duration: 14 Weeks

It was extremely important that Daks highly regarded reputation for providing luxury fashion clothing to a knowledgeable and discerning customer base was reflected in the creation of its Flagship Store located on Old Bond Street, London.

With this in mind Quinn Interiors were appointed as Principal Managing Fit out Contractor, with specific responsibility for programming and co-ordination. The project was made all the more complex since the store was located in the DAKS Head Office Building, with 24-hour access being required through our site.

Only the best quality materials, installed by craftsmen considered to be the leaders in their respective fields, were used with a project team focused on ensuring that the integrity of the Daks brand was maintained and further enhanced by creating a Retail Environment which exudes quality, even before the threshold is crossed.

The Shopfront is a combination of Portland Stone, to match the existing surroundings, polished black granite fascia and curved glass.

Ceilings are generally of MF construction with linear a/c grills around the perimeter and a polished stainless steel feature above the staircase.

The perimeter merchandising system is Italian manufactured, wire brushed and polished oak with concealed effect lighting, with the shoe department feature giving the appearance of stacked shoe boxes bound in quality leather with embossed branding. Walls are armourcoat, to varying design patterns, with flooring to the first floor consisting of polished oak boards laid to reflect the Daks brand check pattern, with carpet inserts. The ground floor is Portland Stone slabs, cut and laid, again, to the Daks check pattern.

The Store is completed by the inclusion of high quality bespoke furniture and the whole concept comes together to provide the customer with a feeling of total assurance of quality.

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